In todays music industry social media is the best way to communicate directly with fans, and with the new millenuals it doesn’t seem to be going away anytime soon. There are tons of different platforms and apps out there to explore in staying connected with fans and promoting music.
Though it may be a lot to connect with all of them when first starting but, its key that you understand some of the more popular ones and the value they have for promoting your music and connecting you with the people who support it. Here are six social media platforms that provide great exposure for music and ways to best take advantage of them.
Facebook is one of the largest social networks currently and are used by a large range of demographics. Although it is great to have a personal page I highly suggest creating a fan page as a central location to stay connected with supporters. With over 1.65 billion active users, you must take advantage of this large network. Start by creating a fan page, add links and social media widgets to your music content, create performance events, and start posting interactive statuses.
On Facebook, people love looking through photos, sharing posts they like, and discovering great new artists and brands. So every post and interaction counts. There are also many resources such as Hootsuite that’ll help manage and schedule out your content.
Twitter has been around for quite a while now. A few simple tips to building your brand : after setting up you Twitter page start following relevant users in a social circle that can help advance your career. For example, other musicians, labels, fellow music fans, journalists, music blogsites, and big industry influencers), Tweet about current trending topics, engage other users, and share content that encourages retweets.
To assist in gaining more shares be sure to @mention any individuals or companies mentioned in your posts, and try including “please RT” at the beginning of your posts; studies show this generates as many as four times more retweets!
Instagram has quickly risen to become one of the most relevant social media tools for artists simply by being a vehicle for photos and videos . Use this app to capture engaging still images and intimate video footage of you living the musician life while also showing a personal side of the day-to-day grind.
Make sure to utilize hashtags in your content well, too, as that’s one of the best parts of the app that allows for new fan discovery and increased likes, comments, and follows. Instagram also seamlessly allows you to connect your other social media pages like Facebook, Twitter, Tumblr, and Flickr, which makes for easy and consistent content sharing.
Though Snapchat is fairly new, it has now grown to over 400 million “snaps” a day, with 77 percent of college students using the app daily. In a nutshell, Snapchat is a messaging app where the messages delete after a certain period of time. Users can take photos, record videos, add text and drawings, and send them in a direct message to a list of friends that can view them for anywhere between 1-10 seconds before they disappear forever. Or users can create a story by posting a photos and or videos that will stay in your story for 24hours.
Snapchat is all about honest, fast content that feels personal. That’s what makes it such a great app for musicians, because it can be used as a marketing tool without making users feel like they’re being hit with obvious advertising. One study even showed that nearly half the users surveyed would open a snap from a brand they hadn’t heard of before, which is a great way to attract new fans.
This is a resource most musicians already take advantage of, so this point will be more about making sure you’re taking full advantage of all YouTube has to offer to artists and bands. Branding your channel well is very important, and consistently uploading interesting content is equally important for continued viewership and subscriber growth.
Musicians should consider uploading different types of content such as professional music videos, interviews, and behind-the-scenes rehearsals. YouTube annotations also hold heavy value, as they provide “call to action” options to viewers, which can be linked directly to music purchases, your website, etc. It’s also worth looking into YouTube’s Partner Program and learning how to start monetizing your content to the highest capacity possible.
Similar to the lip sync video app Dubsmash, Musical.ly is a creative tool that allows users to deliver an instant edited video experience. Users can not only make music videos with a variety of effects and lip sync voiceovers, but they can also take part in contests within the app, share to other social media sites, and are part of a full social network where they follow power users, musicians, and celebrities. It’s a free download with 60 million regular users and counting.