Shanti Das Talks the Importance of Networking

 

We all remember the prime eras of Hip Hop when artists like Outkast, TLC, Usher & even Lyfe Jennings were at the peak of their careers.  However, we must remember that the person behind the scenes is often times the most essential player responsible for the majority of these successes. As a formal re-introduction, and a prime example of the behind the scenes hard hitter who just makes things happen, Shanti Das,  has made her presence, as well as her purpose known since the birth of hip hop, not to mention with some of the legends who paved the way. Back in the 90s and the early 2000s, Shanti Das was the go to as far as entertainment marketing and promotions, in which she created campaigns in order to achieve more of a fan base and revenue in general for artists. In addition, Das created platforms for artists like “Atl Live on the Park” in which showcases cities favorite R & B artists on a live stage.

Due to her success, and upon her return to the industry, Shanti Das is now able to take a different approach, yet still influence the masses. In 2016, Das wrote and published the book “The 1,2,3s of Networking”. Even more recently, Das is the head of her own College Chatroom Tour in which she gives ensight on how to reach the urban youth culture, and sharing experiences and advice from her twenty plus years in the business. Even better, Das offers a 5 for 5 Student spotlight and shadowing opportunities at different colleges.

Among the various tips Das shares in her book, the 2 P’s hit home the most for me!

Perseverance:  “You got to be willing to stick it out. Things aren’t going to happen. You’re not going to get that job right when you want it. You might put in 100 resumes, so I tell the young generation, like intern. A lot of companies come back around that want hire people that worked for them previously. So you just got to hang in there. You got to be great at networking. You can’t be afraid of hearing no, because to me no means let me find another way around to the yes, and that’s being able to have perseverance and stick in their to you fulfill your dreams.”

 Professionalism: “Return your emails. Call people back. Be a woman of integrity. Be a man or woman of your word. Know how to carry yourself. You got a job to do, DO IT! You know you talked about hanging out with the artists.. like it’s cool to befriend these artists but you there to get a job done. Don’t worry about trying to be their best friend. You’re going to get burnt. These artist respect you, but they need you there to help them with their careers. They don’t need you there to be their homeboy. They got a crew for that.”

Positioning:  Show up with a purpose. When you go into a room don’t just get there and hang out. Don’t stay in the corner. You know walk around, network, move around. Don’t be afraid to work the room. Play your position. Don’t just go there to hang out!

There is so much truth and value to the advice Das gives not only just for women, but for anybody who does or is going to work in the entertainment industry.

Every Artist Needs a Karen Civil on Their Team

Every blogger wants to be Karen Civil. Why wouldn’t they want to be her? She is an influential new media princess and the head honcho of her own digital media marketing agency, Always Civil Enterprise, and the creator of Living Civil bracelets. And her empire doesn’t stop there. She launched her own clothing company Civil Clothing, already touted as one of the best urban wear brands on the market; and she founded a lifestyle property, Living Civil. Oh, and Karen Civil TV, in which she shares exclusive interviews with such rappers as Big Sean, Tyga, Meek Mill, 2 Chainz, Wiz Khalifa should also be mentioned. With no doubt Civil is someone who every artidt should want to learn from.

Based in Los Angeles, the civil-living entrepreneur can minimize the existence and importance of a rapper by ignoring him (or her) on her website Karencivil.com, or make him (or her) an overnight sensation by merely mentioning him or her on the website. She also manages the editorial staff at KarenCivil.com.  Indeed, Karen Civil is that hands on.

In the late 2000s, most of the popular urban blogs had already been established. It seemed unlikely that there was place for any fresh faces. But either Karen Civil was not dissuaded by this, or thought she could bring something different to the blogging game. Where there’s will, there’s a civil way. She had interned with some of the biggest radio and music brands in New York, and had made more than a handful of connections with talent and shot-callers in the music world. When rapper Lil Wayne went to serve a jail term, Civil teamed up with web designer Karla Moy to create a website to help the star keep in touch with fans.

Civil had assisted Wayne in keeping his brand intact. Now, the Brooklyn-born, Elizabeth, New Jersey-raised gal wanted very much to bring her own venture to life. She knew one of the primary principles of starting a business: start with what you already know and have a passion for. She knew she loved music, especially hip-hop…and she had some contacts  Civil decided she wanted to build her own brand. There were several highly-trafficked hip-hop blogs, but none were helmed by a female. She turned on the ignition on KarenCivil.com and has been driving on the success highway ever since, landing on Black Enterprise’s Top Blogger list, and most recently being whisked by Dr. Dre to head the social media of his headphone brand Beats by Dre. When big conferences want an expert on their panels, Karen Civil is one of the first names that pop into their heads.

6 Key Things Every Independent Artist Should Focus On

major-key-alertBeing an independent artist is a whole lot of work. It can get really hectic at times, especially if they are not sure what to focus on first. Every day I see artists spending hours tweeting their music to random people and celebrities on twitter, or posting their video to Facebook a million times where only their few hundred friends can see it. In this business time is money, so it is imperative to spend it  wisely and come up with a way to spend less time with greater results. The goal for every artist should be  to make great music and get it heard by the masses. I’ve compiled a list of some of the main things every artist should focus on and questions artist should ask themselves while on the journey to breaking into the music industry.

1. The Art –  Is their enough have enough material for an album or mixtape? Does the artist  have a steady recording studio? Is the music mastered? Is the product marketable? These are all things that artist really need to think about and focus on before make any other moves. Without a quality product there is nothing to promote and showcase. Make sure the music is up to par before deciding to move onto the next agenda. Never jump the gun and get the best quality possible for the budget. Quality over quantity. One original single, fully mastered, with a very professional video is better than a whole mixtape full of ‘bars’ on industry beats. After creating a solid piece of work it is important to create promotional teaser to get people excited about the new project. Check out this short video teaser Atlanta rapper Miroj uses to promote his single Pimp Tight.

2. The Brand – Getting the music out there also involves creating and promoting a brand. What do others think of  aside from the music? According to Sean Combs  a artist creates a successful brand by cross promoting a music with a lifestyle. Putting forward a consistent public image everyone can associate them with. Producing a logo that properly represent the artist is a good start to building a noticeable identity.  Your Twitter avi, Facebook profile picture, logo, sound, image, personality, and beliefs are all a part of what makes up your brand. This will help with marketing and merchandising, and it will give fans a clear picture of the artist. The brand should be developed and genuine. This will make it easier to market. This past week I had the opportunity to record Atlanta rapper Kota Santez as he performed at #A3CSocialClub Open Mic.

This video that I recored serves as a way to promote his music as his brand(added logos and addition of website information). Also, through this video the artist personality shines through his stage presence. Content such as this gets people intrigued about your brand.

3.  Business/Marketing Plan – As an artist having a marketing plan is essential. This plan is blueprint to distributing the music and brand. Some of the questing that should be asked during this stage are: What video/song should be pushed first? Who is the target audience?What music blogs can post and support new releases? Is there a press release for your single/mixtape/EP? Is all of music copyrighted? Come up with a marketing plan for a current single, and also have a broader plan for the next steps over the next 6 months to a year.

4.  Budget – A budget is simply how much money is  put aside specifically for music or for a certain project that is being worked on. No one expects a indie artist budget to be enough for huge marketing campaigns like labels, but it does pay to invest in certain things like studio time, photo/video shoots,listening sessions, email blasts, major magazine placements, promotional packages from marketing companies and websites, also it cost to  post music on iTunesAmazon, etc.  In order for others to invest in you, you must be willing to invest in yourself.

5. Presentation – This is  one of the most important things to focus on throughout your music career. How much effort is put into looking as professional as possible? Presentation means everything from name, style, website, the quality of product (album cover ,artwork, music videos) to how to conduct oneself during interviews, what to say on social media. Always make sure that the artist presentation is  professional as possible.

6.  Proper Networking – Making valid connections is a crucial part of of a artist success. In the music industry it’s about who you know as well as what you know. When having a firm grip on a marketing plan, people see a a professional. It’s not about contacting every random person and trying to get everyone to listen to the music, it’s about being yourself so that others are genuinely interested in the brand as a whole. If people like the artist as a person, when they release music the audience will listen!  If the social interactions such as tweets/statuses/emails are interesting and can grab people’s attention, when music is posted people are more likely to  listen.

So there you have it – what every independent artist should focus on in their journey to break into the music inndustry. I will be going in more detail in future blogs, but hopefully this will help guide all up and coming artist in the right direction.

Former “The Voice” Contestant Reveals Secret

Mark Hood appears on Season 9 of NBC's The Voice. (Photo/ The Voice)
Mark Hood appears on Season 9 of NBC’s The Voice. (Photo/ The Voice)

Chicago native Mark JP Hood released his first single Mr. Greatest 2012. (Photo/Ciara Carnes)
Chicago native Mark JP Hood released his first single Mr. Greatest 2012. (Photo/Ciara Carnes)

Mark J P Hood, 27, was overcome with emotion halfway into our first interview, and it is easy to understand why. For the past 3 years, he’s been the popular R&B singer known for singles  “Make Up Love”, ” Falling For You” and “Aint Gonna Change”.  After gaining his own buzz Hood appeared on season 9 of NBC’s The Voice. Hood recently decided to put his career on the line  and acknowledge to his fans that he is gay.

Mark Hood visits V-103 station to talk about revealing his sexuality. (Photo/ Ciara Carnes)
Mark Hood visits V-103 station to talk about revealing his sexuality. (Photo/ Ciara Carnes)

Hood says, “I finally decided to come out because I couldn’t keep trying to be something that I wasn’t,” he tells me.

After Frank Ocean openly penned a letter to his fans about his sexuality several years ago many artist have decided to follow his lead. Homosexuality in the music industry is often kept secret to protect the artist profitability. Doug Peterson who is head of A&R at T.I.‘s Grand Hustle label says, “public relations teams,labels, artist development teams often tell homosexual artist to live by the don’t ask don’t tell policy.”

Mark Hood credits Usher, Michael Jackson and Prince as his musical inspirations. (Photo/Ciara Carnes)
Mark Hood credits Usher, Michael Jackson and Prince as his musical inspirations. (Photo/Ciara Carnes)

 

Mark Hood is known for his soulful lyrics and raspy melodic voice. (Photo/ Ciara Carnes)
Mark Hood is known for his soulful lyrics and raspy melodic voice. (Photo/ Ciara Carnes)

Hood accepts that his announcement could mark the end of his music career too, but he hopes it will signal a fresh start instead. He plans to continue making music and will release a new single later this year and hope all his fans continue to support him. For more information of Mark Hood be sure to follow him on Instagram @MarkJPHood.

Miroj Talks Working With Atlanta Producer Da System on Latest Single

Miroj debut project Beautiful Mind Ugly Confessions released on September 6,2016. (AP Photo/Ciara Carnes).
Miroj debut project Beautiful Mind Ugly Confessions released on September 6,2016. (AP Photo/Ciara Carnes).

Miroj might have a hot single burning up the airwaves with “Juke,” but that’s not stopping him from dropping more fire.

Miroj outside of the Da System's in-house studio located in Marietta, Ga. (AP Photo/Ciara Carnes).
Miroj outside of the Da System’s in-house studio located in Marietta, Ga. (AP Photo/Ciara Carnes).
Miroj is music is inspired by the youth and the issues they face in today's society.
Miroj is music is inspired by the youth and the issues they face in today’s society. (AP Photo/Ciara Carnes).

This past Friday September 9th he released a new track called “Elements” produced by Da System, and the Atlanta rapper, like on Juke holds back nothing and gives fans nothing but lyrical greatness. Da Systems says,” working with Miroj is something different for me, he isn’t your typical Atlanta artist so the beats that I create for him are a little bit more complex than the tracks that you might hear other Atlanta artist rap over.”

Miroj is known for his soulful hooks and raw lyrical content in his music. (AP Photo/Ciara Carnes).
Miroj is known for his soulful hooks and raw lyrical content in his music. (AP Photo/Ciara Carnes).
Miroj started rapping when he was 12 years old at Parkers Ridge Elementary school. (AP Photo/Ciara Carnes).
Miroj started rapping when he was 12 years old at Parkers Ridge Elementary school. (AP Photo/Ciara Carnes).

The single’s out now on Soundcloud.com For more information of Miroj be sure to follow him on on twitter at @Miroj_Satie.